W E L C O M E TO TH E
G O O D L I F E
I N
S Ã O P A U L O
P L A N N I N G
São Paulo’s sprawling nature and relentless energy can be both exhilarating and overwhelming.
Approach it strategically, focusing on clusters of neighborhoods and attractions to make the most of their time. Traffic can be formidable, so private transport with a knowledgeable driver is highly recommended, especially if you plan to explore areas like Pinheiros, Vila Madalena, and Avenida Paulista in a single day.
The best times to visit São Paulo are during the cooler, drier months of April to September, avoiding the intense summer heat and occasional heavy rains of December to March. Staying in upscale districts like Jardins or Paulista offers a blend of convenience and comfort, with easy access to major attractions, excellent dining options, and a safe, walkable environment.
The most popular restaurants at all levels can certainly book out, especially on the weekends, and especially places with a world-class reputation, such as the famous D.O.M.
Theatre, opera, and concerts are all things which are wise to book in advance, and if you’re considering day trips with a private car & driver to Embu das Artes (for art and handicrafts) or Campos do Jordão (our guides can of course help with this), the same goes.
M U S E U M & S I T E B O O K I N G
Museu de Arte de São Paulo (MASP): MASP’s distinctive design and world-class collection make it an essential visit. The museum is closed on Mondays, and tickets can be purchased online to avoid queues. Plan to spend 2–3 hours here.
Pinacoteca de São Paulo: This cultural gem combines neoclassical architecture with a stellar collection of Brazilian art. Advanced tickets are recommended, particularly for special exhibitions.
Ibirapuera Park: Entry to the park is free, but specific attractions within, such as the Museum of Modern Art (MAM) and the Afro-Brazil Museum, may require tickets.
Mercadão (Municipal Market): The market doesn’t require reservations, but arriving early helps you avoid the crowds and ensures access to fresh produce and iconic snacks like the mortadella sandwich.
Street Art Tours: São Paulo’s vibrant graffiti scene is best explored with a private guide who can provide context about neighborhoods like Vila Madalena, home to the famous Beco do Batman.
S U G G E S T E D I T I N E R A R Y P O I N T S
DAY I
Art & Avenues
Begin your exploration at MASP on Avenida Paulista. Spend your morning admiring its rich collection of European and Brazilian art in the city’s most iconic cultural space.
Lunch: Head to a nearby café for a casual meal, perhaps trying a pão de queijo (cheese bread) and fresh-squeezed juice.
Afternoon: Stroll down Avenida Paulista, visiting art galleries and cultural centers like the Instituto Moreira Salles or Casa das Rosas.
Evening: Enjoy dinner in Jardins, where high-end restaurants serve a mix of Brazilian and international cuisine. A taste of moqueca (seafood stew) or feijoada (Brazilian black bean stew, usually with beef) is a must.
DAY II
Parks & Neighborhood Charms
Morning: Start your day with a walk in Ibirapuera Park, visiting its museums or simply enjoying the lush green space.
Lunch: Have a relaxed meal at a restaurant near the park, perhaps sampling São Paulo’s take on contemporary Brazilian cuisine.
Afternoon: Explore Vila Madalena, known for its street art and bohemian vibe. Take your time at Beco do Batman and browse local artisan shops.
Evening: Unwind with a drink at a lively bar in the neighbourhood of Vila Madalena or opt for a sophisticated dining experience in Pinheiros.
DAY III
Markets, History & Culture
Morning: Spend your morning at the Municipal Market, sampling local delicacies and soaking in the vibrant atmosphere. Don’t miss the chance to have one of the famous mortadella sandwiches!
Lunch: Stay at the market or head to a nearby churrascaria for an authentic Brazilian barbecue experience.
Afternoon: Visit the Pinacoteca de São Paulo to admire its collection and serene gardens. If time allows, stop by the nearby Estação da Luz or Museu da Língua Portuguesa.
Evening: Conclude your trip with a night at the theater, catching a performance at the Teatro Municipal or another cultural venue.
DAY IV PLUS
You might also want to stay longer, and here’s why we think you should:
São Paulo’s sheer size and diversity mean that even with three days, you’re just scratching the surface.
Consider extending your stay to explore:
The Coffee Route: A day trip to nearby coffee plantations offers insight into Brazil’s role as the world’s largest coffee producer.
Santos & the Coastline: Visit the port city of Santos for its maritime history or relax on nearby beaches like Guarujá.
Campos do Jordão: Often called the "Brazilian Switzerland," this mountain retreat offers cooler temperatures, charming architecture, and stunning vistas.
M E E T Y O U R G U I D E
All of our guides can offer you a spectacular experience. As each person has a slightly different look at the world, due to their own unique interests and specialties, we'd encourage you to read a few profiles.
